ESSAY UNFINISHED

How has Working Title adapted to changes in the film industry
Working Title is a British film production company, based in London . The company was founded by Tim Bevan and Sarah Radclyffe in 1983, It produces feature films and several television productions films . Eric Fellner and Bevan are now the co-owners of the company.

Working Title are known for producing films that appeal to audiences to both sides of the Atlantic.They did this by selecting A list actors and making films with basic plots that are easy to watch and don't require much thinking from the audience.However recently the critically aclaimed thriller Tinker Tailor Soldier Spy was released by Working Title,Which was a completely different genre to any other film they have made.According to the IMDB the film appealed  mostly to males under 18 ,which is a completely different demographic to any other film they have produced.The change of genre was one of Working Titles many changes to adapt to the rapid changes in the film industry .

Working Title began as an independent company,therefore funding for films became increasingly difficult,until NBC Universal became one of Working Titles parent companies and owners.This has lead to a long lasting relationship between the two companies and exceptional profit.Without Universal, Working Titles probably wouldn't have made such popular films and not exist today.

Working Titles relationship with Studio Canal has also been very beneficial.They have financed many of Working Titles films ,most famously 'Bridget Jones's Diary'.

Image analysis from Thelma and Louise (Ridley Scott) 1991

Location:Filmed in a car park(conventional thriller setting),which gives the audience a sense of realism therefore making the scene more intence.Another thriller where the setting of a car park is exploited for a sense of realism,is the first fight scene in Fight Club directed by David Fincher.

Characters:The dominant woman (femme fatale) holding a gun up to the face of the less powerful man.This goes against the normal female stereotype and shows that she has the greatest power than anyone in the shot.This is very similar to Uma Thurman's character in Kill Bill 1 and 2.

Lighting:Non ambient,Which creates suspense and fear.If ambient lighting was used, the shot wouldn't look as sinister.

Camera Angle:A medium close up is used so the audience can see the divide in power.One side the deviant woman with power,the other, the helpless man.The audience can also establish facial expressions.

Another reason the medium close up is used is that it makes the audience feel they are almost in the shot,as it's very 'in your face' thereofre making it more intense to watch .Once again this type of shot is used in Fight Club with the gun in mouth shot.This also shows the divide in power and even looks more menacing as a low angle tilt shot is used.

Practice Camera Shots

Worms eye shot-Gives a character status

Over shoulder shot-Seeing things from the charcters point of view

Low angle tilt shot-Great shot to display menace and status

Birds Eye -A high shot which works well to establish setting

Preliminary task
Shooting the preliminary task proved to be a lot harder than my group initially thought it would be.Sticking to the 180 degree rule became my groups main concern, and this took a few practice shots to nail it.


Continuity errors were also a concern.As it is seen in the final film,my clothing is different as unfortunately my group could not finish the shooting in one lesson.

What made Animal Kingdom a marketing success ?

Although Animal Kingdom was independantly made film,it had an astonishing marketing success.Firstly the film has a fantastic trailor which sells everything about the movie in a few minutes.The plot of the film is sold exceptionally well which is very appealing too the audience.The trailor also has a very famouse soundtrack Air Supply 'All out of love'.The song itself makes the trailor very poignant .

Social networking sites such as Facebook and Twitter also made the film a marketing success.The sites were utilized to spread the word about the film and how brilliant it was.

'Witness' scene analysis-how Peter Weir Utilises thriller conventions.

At the beggining of the scene,the audience hears the soundtrack that has an eerie /spooky effect on the scene.It's especially effective when the young boy is looking up at the angel whilst the panning camera shot is used,as it builds suspense .The next shot the audience sees,is the relatively long shot of the mother and son sitting down in the station.The choice of shot utilises the thriller genre by showing how alone therefore vulnerable they are to any potential danger.Also in this shot we notice the vanishing point.
The vanishing point is the door too the toilet which the boy approaches.Vanishing points in thrillers tend too be where a significant turning point occurs,For example in witness,The murder takes place in the toilet.

When the boy walks into the toilet there is a slight low angle shot on the man already in the toilet,this represents the difference in power between the two characters .The colour scheme of the toilet utilises the thriller genre due too the bleak dark colours.Just before the murder takes place, the audience notices the enigma ,it is a man who's face isn't shown throughout the whole of the murder scene.This conforms too the thriller genre.Soon as the man gets attacked,Another soundtrack is played,it's very frantic and adds too the suspense and struggle of the killing.


When one of the two killers draws a knife out of his pocket.There is a close up of his hand holding the knife,This adds menace to the clip and frightens the audience.


The iconic shot of the young boy looking through the parting of the toilet door is fantastic at building suspense and anticipation.The parting of the door is just enough that he could be seen by the killers, which from the audiences perspective makes the boy very vulnerable.

How are new technologies affecting the ways in which we consume films?

In recent years, the ways in which we consume films have changed dramatically due to the rapid introduction of new technology. The competition in the film market is constantly increasing so new ideas and concepts are being brought out all the time (HD, 3D…) to keep up with the demands. This new technology has had a positive effect in terms of captivating audiences and making money .Cinemas are now changing because of new technology. The amount of multiplex cinema screens in the last 10 have slowly risen due to the popularity of CG and 3D effects, obviously these effects can not be in every single film, therefore more screens are available to cater various audiences.  The steady increase of cinema screens has come from the massive demand to watch films on very large screens with new technologies e.g 3D. Although the number of cinemas has increased, more people are choosing to stay at home to watch films in the comfort of their own home, this could be due to people having less money to spend in the cinema due to the recession .Cinemas have tried to work around this and appeal too the general public by having more comfortable seats, big clear screen which allows the customers to experience the film in the best way possible getting the most for their money.

The internet is another factor that is affecting the way in which we consume films. Things such as online streaming and illegal downloads are easily accessible, therefore a lot of people may consider watching a film that is currently at the cinema in the comfort of their own home illegally for instead of going to their local cinema and paying. Result from the survey also shows when it comes to accessing media through internet is most common in the age group 16-24 year olds.

The age of the individual also changes the way in which we consume films, the older generation of people ages 55+ are sticking to their televisions still when it comes to watching films. Statistics also show that 21.7% of people are recording films onto their televisions and a big 27.8% of people are choosing to watch live television. It could be that the younger generation can be more knowledgeable when it comes to technology as that is what they have been brought up with it, and older people like to be more traditional as they have not had much experience with the use of the internet or computers.

New technology could also be affecting the rental DVD/VIDEO/BLU-RAY market. Since 2001 there has been a steady decline in rentals. In 2001 DVD rentals made 494 million pounds, whereas in 2010 they only made 183 million pounds. This could be due too people wanting to go too the cinema and see these films in 3D.The profitability of rentals peaked in 2004 and has never regained since.

Sites such as BBC I-Player and YouTube that provide videos on demand have also greatly influenced the way in which we consume films. According to a survey there is a steady positive trend in TV based VOD. Although online VOD is growing more rapidly. This is due to them being more accessible and higher quality computers. The total VOD market in 2001 made 44.1 million pounds and in 2010 it made 159.4 million pounds.

All in All new technology has completely changed the way in which we consume films. Cinemas have had too change, and it’s now the internet that has become one of the, if the most popular way in which we consume films. As it is easily accessible and doesn’t cost a penny. The only hindrance is,people may be watching films illegally